Moncler

The fashion company I am developping a collection for is Moncler.

Moncler is a French fashion company founded in 1952 by René Ramillon. Moncler is the abbreviation of Monastier de Clermont, a village in France. The company was basically only selling equipement for mountain climbing such as ropes, tents, boots, clothes... Therefore, it did not start as a fashion company.
In 1954, Ramillon invented the down jacket to shelter workers from the cold. The same year, Lionel Terray, a French climber, noticed the jacket and asked Ramillon to produce the equipement for his next mountain expedition. For exemple, the Moncler equipement had been chosen for the expedition reaching the second peak on earth in 1956.

In 1968, Moncler's the official provider of the French national alpine skiing team.
1972 is the year of a desicive change. The down jacket is no longer in double version, as it has to be more practical, lighter and has to suit to competitive needs. The single version of the jacket is the forerunner of the current jacket.
In 1980, Moncler collaborated with the designer Chantal Thomass. The down jacket became more fashionable. For exemple, Thomass put fur around the collar.
In 1999, ten years after the collaboration with Chantal Thomass ended, Moncler did their first Summer/Spring collection.
In 2003, the brand is purchased by an Italian entrepreneur, Remo Ruffini, who began the strategy of the global down jacket. To do so, he created two lines:
- Moncler Gamme Rouge, a high range woman collection, created in 2006. Allesandra Facchinetti was its designer for 2 years until Giambattista Valli took her place in 2008.
-Moncler Gamme Bleu, the men collection, was launched in 2009 with Thom Browne as the designer.
Remo Ruffini made big changes for the company when Moncler entered in the Fashion world.